Any sales professional will tell you researching target companies can be painful. It is beyond important to have significant research on your prospects; the downside is research time takes away from valuable selling time. SalesQuest’s new product Mid-Market Manager or M3 is the type of tool that will give sales professionals a lot of that valuable time back. M3 is a very intuitive prospecting tool that takes the user beyond the traditional prospecting directories. M3 was able to give me a clear snapshot of the companies I was prospecting in a concise and intelligent manner.
Most company information in the Jigsaw-like sales tools is basic. These tools provide company name, address, URL, a stock ticker and a list of names to sort through. Now comes the painful part – digging through page after page on Google to match up this basic information with useable data. M3 is a time saver, delivering the user current revenue information and up to date org charts. Some links will pull up any current news and information on the companies or executives of interest. Having all of this information in one interface will help any sales professional create informed and coherent account plans quickly and easily.
If you don’t know how to draw up a plan of attack for a major account SalesQuest has that covered also. SalesQuest is an industry leader of strategic company information for sales professionals. Their website has great whitepapers that show you not only how SalesQuest assembles this company data, but how to use it to start building plans of attacks for yourself.
M3 is also a valuable tool for executive search and sales recruiters. A recruiter can quickly take a look an org chart to see major players in a company of interest. Sales and executive recruiters can pull up financials along with a list of candidates, matching business performance against an executive’s tenure.
The possibilities with this tool are endless; at first blush, it looks like M3 is going to make prospecting a breeze. It is also nice to have good company research at my fingertips during that first call.