I watched Matt Damon’s new film Promised Land this weekend with little expectations. Damon is a talented actor and typically turns out an excellent product, what I wasn’t expecting was a valuable lesson in sales. Matt Damon plays a top real estate negotiator in the film. His sales skills are impeccable; his negotiating is ruthless. Where his character lacks in his arsenal of sales skills is simply put, character.
Promised Land is a story of sales integrity on par with Glengarry Glen Ross. I am not one to post spoilers so I will leave you to watch the film yourself. What I will say, as we learned in Glengarry Glen Ross, without integrity, honesty, and transparency a sale cycle and/or a sales career will be short lived.